Sustainability Delivered

We make the built environment better – for everyone’s benefit.

What We Do

We make the built environment more efficient, productive and sustainable – to help preserve the natural environment for everyone’s future.

Greener Buildings

We make existing buildings greener, smarter and more efficient.

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Cleaner Energy

We make distributed energy cleaner, extremely reliable and resilient.

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Smarter Cities

We make cities and campuses smarter, safer and more resilient.

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The 3fficient Story

Doug Poffinbarger started 3fficient to help customers recapture tremendous inefficiencies in the use and delivery of energy and other utilities.

As a Director of Sustainable Cities for NRG, the largest independent power producer in the Americas, Doug noticed that energy architecture is woefully inefficient, leaving significant demand reduction and energy savings missed by energy users large and small.  He founded 3fficient to solve this problem and make it easy for customers to recoup significant utility, maintenance and tax savings through a transparent, holistic delivery of smart energy solutions paid from savings.

Today, 3fficient has grown into a leading clean tech company with game changing products and services serving several continents.  3fficient has helped develop smart meters that monitor the energy pulse of every circuit in buildings, invisible window insulation that is 300% better than plastic tints, fully wireless building automation that affords “peel and stick” configurations, sustainable ice batteries that flatten power demand while saving energy, smart autonomous civic infrastructure that makes schools and cities safer and smarter.  Download Brochure >

$1 Billion +

Engineered Customer Savings

4.2 Million

Tonnes of CO2 Saved


Improved Profit Margins


Verge Winner

  • As a global manufacturer of building materials, we spend several hundred million a year on energy. So the slightest fluctuation wreaks havoc on our budgeting and materials prices. We are thankful for your help on our global energy management team and development of our enterprise-wide, real-time energy management program.

    Gary Groner Johns Manville / Global Energy Manager
  • As a Sustainability Advisor to schools and businesses, I am pleased to recommend your charging stations. The students and faculty at St. John's Prep School were really excited about the charging stations. Students and faculty were fascinated with the technology and that they could charge their devices using solar power and batteries. What a great education forum.

    Lisa Lillelund Saint John's Prep School
  • Our facility was in such disrepair, we were seriously considering tearing it down. With your retrofits, the comfort is 100% improved. Now we can use the capital funds (we never seem to have enough of) elsewhere.

    Bob Driffill YMCA Health & Fitness Facility / General Manager
  • The public should be able to exercise and enjoy the outdoors day or night.  But providing lighting in parks, trails and transit stops is too expensive.  3fficient’s FreeCharge products provides lighting and many public safety services to any urban or remote locations where the sun might shine.

    Parks & Rec Director
  • The way 3fficient has aggregated so much into their FreeCharge devices really saves us a lot of money while increasing safety and customer engagement.  This is a whole new paradigm.

    Transit Agency / CTO
  • People think that solar is too expensive or intermittent.  3fficient’s FreeCharge is something people connect with in a unique way.  They learn first hand that solar energy can be very reliable and should really be the primary fuel of choice for all our power needs.

    Arts Council
  • We were fighting an uphill battle against rising utility costs and low cost foreign competitors. Your analysis of our operations and the solutions to lower our water usage by 95% will make a huge difference to our competitiveness.

    Stephen Travis Oregon Cherry Growers / Executive Vice President
  • Your team has really helped us shave a bundle off our renovation plans, not to mention lowering future energy costs and improving tenant comfort.

    All the Doctors at Physicians Group Glendale Medical Office / All the Doctors
  • We have used your solar lockers for a few events that we have been sponsors of now and each time they have proven to be amazing! The last event was a 4 day music festival, where we used two of the charging stations. The charging lockers were completely full after 12 minutes and remained full for the entirety of the festival! Your charging stations are a must for all of our activation areas!

    Samantha Kohn Alex & Ani / Event Marketing Manager
  • Getting power to tight urban locations or remote locations is expensive and a big hassle.  3fficient’s FreeCharge products eliminate the high costs and hassles of bringing and maintaining power to new or remote locations.

    Parks and Trails Director
  • This project was very beneficial to us. Your expertise helped us develop an energy master plan while saving energy and building in additional automation so we can respond to different utility price signals immediately.

    Bob Markham City of Pasadena / Public Works Administrator
  • This was a marquis project, not just for Port Hueneme, but for the entire US Navy. While the energy savings are substantial, even greater value will be realized through the replication and adoption of your innovative "net zero energy" building retrofit by other public and private sector organizations. Your engineering is certainly industry leading. Thanks for the leadership and service.

    Chris Karandang US Navy / Port Hueneme (Home of the Sea Bees)
  • Wow.  These solutions are game changers.

    University President
  • You guys sure turned our master planning upside down (in a positive way). It looks like we'll be a lot more efficient and provide service much more reliably than we have in the past and save more money than each year before.

    Mike Swanson Glendale Adventist Medical Center / Director, Operations (retired)
  • 3fficient, and their innovative partners, have developed brilliant urban furniture that is completely self-powered and changing how we look at and interact with urban infrastructure.

    US Mayor
  • Thanks to your project, we won the BOMA award again. Oh yeah, our lighting and HVAC bills have gone way down too. Well done!

    Jan Church SHM Partners / Property Manager
  • Even though this was a small project, you guys performed really well and gave us the attention and expertise deserving of a much larger project. Thanks!

    Jeff Terhoeve Grubb and Ellis / Property Manager 700 N Central, Glendale
  • Thanks for all the hard work. As soon as the new owners get settled, I will push to get your energy audits approved and implemented.

    Mike Cross Galleria Malls-Glendale Galleria / Property Manager
  • Well done folks! Thank You for the great audits and direction for our capital improvements.

    James Butcher CBRE / General Manager (801 N. Brand, Glendale)
  • This is an excellent project which has greatly reduced our operating costs and control, extended the life of our equipment and most importantly improved guest comfort. Thanks for the creative ideas and making my job easier!

    Dennis Kinsley Starwood Hotels / Director of Engineering, Sheraton Harbor Island, San Diego

Leadership Team

  • Douglas Poffinbarger
    Douglas Poffinbarger President and CEO

    Since starting 3fficient, Doug has successfully diversified the company from energy consulting into a leading clean-tech energy solutions company and virtual incubator.

    Doug has more than 30 years of experience in energy engineering, software and project development, construction and commissioning.  He is expert in building science, energy efficient retrofits, energy management and smart grids. He is an AEE Fellow and was inducted as a “Legend in Energy” in 2011.

    Prior to joining 3fficient, Doug has held senior and executive positions with NRG Energy, Honeywell International, Invensys and ABB.  He is an ad-hoc EIR for CleanTech San Diego and served on the boards of the Energy & Water Steering Committee for the San Diego Regional Chamber of Commerce and the LA Power Association. Doug holds a B.S. in Mechanical Engineering from California State University Sacramento, a General Contractors license in California, USGBC LEED AP certification, Six Sigma Green Belt and several energy expert certifications from the Association of Energy Engineers.

    In his spare time, Doug mentors startups, coaches youth soccer, cycles and enjoys the great outdoors with friends and family.

Extended Team

Our team’s background ranges from building scientists, chemical engineers and software engineers to developers, construction experts, financiers and business managers.  Our diverse team and partners match our diverse solutions and applications. While some of our technologies are recent breakthroughs, others have been developed over the last 30 years by award winning American, European and Asian scientists. Our expertise in energy and green building services exceeds 30 years.

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